Brandeach.pk - Making Branded Fashion Affordable in Pakistan
Brandeach.pk is a clothing brand based in Karachi, Pakistan, with a mission to offer branded clothing at affordable prices. They approached our agency to create a comprehensive brand launch strategy, including a brand style guide, website design and development, copywriting, creative designs, SEO optimization, social media management, and the creation of a social shop. Our goal was to establish Brandeach.pk as a trusted source for affordable branded fashion in Pakistan.
Project Date: 10/10/22 to 20/04/23
The Challenges
Brandeach.pk identified a gap in the market where consumers in Pakistan desired branded clothing but were unable to afford the high prices associated with such brands. They aimed to bridge this gap by offering authentic branded clothing at affordable prices. However, they lacked a strong brand identity, an effective online presence, and a strategy to reach and engage their target audience.
Scope
Brand Identity
Brand Strategy
Website Launch
Creative Design
Social Commerce
Collateral Design
Industry
Fashion
The Solution
BrandEach.pk launched in Pakistan as an affordable fashion brand.
- We created a style guide, messaging, visuals, website, and social media presence to connect with customers.
- We created a messaging strategy that highlighted Brandeach.pk’s commitment to affordability and fashion-forward styles.
- Our creative team designed captivating visuals, including social template, website graphics, and marketing materials.
- We developed a user-friendly website with seamless ecommerce functionality.
- We used SEO to improve search engine rankings and drive organic traffic to the website.
- We created a social shop where customers could purchase products without leaving social media.
The Result
The brand launch for BrandEach.pk yielded exceptional results, establishing them as a leading provider of affordable branded fashion in Pakistan.
The brand style guide ensured consistent visual branding, resulting in a recognizable and professional brand image. The user-friendly website and seamless ecommerce experience contributed to increased conversions and sales.
Through our SEO optimization efforts, BrandEach.pk achieved higher search engine rankings, resulting in increased organic traffic to the website. The social media strategy increased brand awareness, engagement, and loyalty among the target audience.
Within a year of the brand launch, Brandeach.pk experienced significant growth in website traffic, social media followers, and sales. They successfully positioned themselves as a trusted and go-to destination for affordable branded fashion in Pakistan.
Key Takeaways
- Effective brand messaging can bridge the gap between affordability and authenticity.
- Consistent visual branding creates brand recognition and professionalism.
- SEO optimization and social media engagement are vital for online visibility and customer engagement.
- Social media is changing the way we shop. In the future, we will increasingly use social media platforms to discover, research, and purchase products.
Visuals
